Are you having a difficult discussion with your promotor or co-authors? A job interview coming up? A lively debate during the lunch break? Bickering about holiday destinations or a salesman trying to convince you to buy a more expensive TV?
These are all situations in which we feel the need to convince people or in which we have the somewhat unpleasant feeling that we’ve been influenced too much. Despite the fact that these persuasion techniques are part of our human behavior, it can be an advantage to learn to recognize them. As such you will be able to use them yourself or you will understand the principles when someone tries to convince you.
Academics often try to convince other people with well-structured arguments. But there is more! In this workshop you’ll learn to recognize and use the six most important principles of persuasion in order to heighten your chances of convincing others.