The cold steep Wall of Academia seems to have been guarded for many years now. Once in a while some find the cracks or hidden exits. But you still feel that you know nothing and that a scientist should always pay his debts. Despair no longer - help is at hand. Join Esther for a workshop that will take you on a quest discovering how your research can make a difference for the realms of men. Learn who is friend or foe. Choose your weapons and awake the social media dragon within you. Because impact is coming.