The media offer important chances to strengthen a university’s image and to inform people about its activities. That’s why it’s so important to communicate massages clearly and efficiently. Many researchers find it difficult to succesfully communicate in the media. This workshops helps you to practice this particular skill.
About the training:
How, when and why should you communicate?
How do journalists think, what do they expect and how do you create a good understanding?
How to formulate and transfer messages?
How to answer difficult questions?
You are also going to practice interviewing skills on camera (these exercises are also useful in radio and written media interviews)